About THE CAMPAIGN

OUR MISSION

Spread awareness about the importance of healthy living, optimal nutrition, hearing wellness, and mental balance among musicians, an often neglected community in the healthcare sphere. 

OUR VISION

Musicians live and work in a tough industry with lots of traveling, poor eating habits, poor or non-existent sleep, late nights, lack of sunlight, and more time indoors or in a van driving from one stop to the next. 

I struggled myself as a touring musician. When I was younger, I could get away with more inconsistencies and bad habits. As I got older, my bad habits took a toll on my body, and my mind, my habits, and eventually my creativity suffered as a result of it.

Maslow’s Hierarchy of Needs states that creative output decreases when you don’t first satisfy your basic health needs. Luckily, there are a few tweaks that even the hardest-touring musician could incorporate that could help boost creativity, energy level and mood, and improve their overall health so they can do what they love longer.

I’ve been on a personal health journey for several years now, and I want to share some of my experience with the musician community, too — totally free, no sales pitches, no BS — through my website. I don’t consider myself an expert, just someone who has made some major life changes and experienced the benefits of a healthier lifestyle. 

I started this campaign in the hopes that this information could help someone like me consider the short-term decisions that impact their long-term health, lifestyle, and goals, leading to a longer and more fulfilling career in music.

OUR OBJECTIVES

  • Provide information and support for musicians and other artists by sharing healthy living insights that they can use to kickstart their own research and healthy-living journey

  • Build a healthier community centered on wellness in the arts and destigmatize the concept of healthier lifestyles in the music industry

  • Develop greater awareness of lifestyle changes that can be easily implemented, yet make an exponential difference over a long period of time

  • Start conversations around positive changes to overall health, lifestyle, and mental wellbeing for those in the music industry